iShares
The problem
The rise of the personal investor is changing the market. Competitors like Robinhood and Stash aren’t your father’s broker, and they’re shaking things up by letting you manage your investments, à la carte. And iShares was getting left behind 😢
The solution
Create a progressive digital experience that elevates & contextualizes offerings
In the often-confusing world of investing, we want to provide answers—not more questions. We designed an experience that speaks to investor needs and serves up product offerings in a unique and memorable way.
Reimagining shopping by investment goals
01Chunk to make content more digestable
Search should inform, guide & educate
Make comparisons a natural part of the shopping flow
Making product pages contextual
02Relevant information tailored for different audiences
Quickly communicate complex information through visualization
Provide navigation opportunities informed from behavior
A coupla’ design principles
Prioritizes highly engaging, timely content
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UI served in context-driven snippets
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Dynamic ecosystem designed for exploration
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