McDonald’s
The problem
I’m pretty sure one of the 10 Commandments is “Thou shall not eat cold fries.” In 2020, when everything went—you know, *gestures broadly at everything*—long lines at the drive-thru became another headache for customers. With a lack of awareness, customers figured if they placed a mobile order, their food would just sit out on the counter until they got there 🤷🏼♀️
The solution
Ready on arrival
Working with their service designers, we helped McDonald’s optimize their mobile ordering and pick-up to make sure your Big Mac is hot & ready, on arrival 😎 We aimed to reduce complexity, meet fulfillment speed, and match customer expectations & best practices in the industry.
24 Happy Paths 😱
Ba-da-da-da-daaaa, I’m lovin’ it 🍟
A coupla’ things I took away
Learned the importance of clear messaging to communicate a complex concept to users
🤯
With so many moving parts, daily stand-ups became vital for our small team
🚗💨
Developed a Design Charter for designers to ensure we deliver everything dev needs
🗺