My boss's boss's boss challenged the XD department to do one of those wiki exercises where you choose a random article, color palette and font, and make some sort of presentation out of the results.
The article i got was List of Highways Numbered 13 (womp womp). I had some extra time on my hands, so I concepted something that would be an article featured on an informative site about highways. ¯\_(ツ)_/¯
A super fun exercise in branding, UX, and making lemonade out of lemons 🍋
Prototyped in Principle.
Working in a staff augmentation model, a partner and I worked on the redesign of the Marriott Rewards mobile app for 7 months.
Our duties included:
- A gap analysis of current app’s user flows, and identifying gaps and opportunities to push thinking
- An iPad and Android toolkit standardizing UI elements and preparing them in Zeplin for dev hand-off
- Improving the Review/Confirm/Modify Reservation flows
- Revising Payment flow when certain scenarios are triggered
- A redesign of My Account
The ask: create a new tool to communicate Critical Mass's process, support each discipline's tools, and reflect the people, personalities and culture behind CM.
The opportunity: Rethink how we share and consume great work in the context of our processes.
My role included concepting the new tool and creating high-fidelity wires, designing several of the detail pages and their translations to mobile, and prototyping the designs in Invision.
We were tasked with redesigning the Citibank Global Rewards homepage to motivate browse behavior to help drive redemptions. Our strategic approach was to make browsing the most important task. We designed to appeal to members’ reward aspirations by creating a globally-applicable home page experience that simply expresses the high quality and breadth of reward options available through Citi Global Rewards.
We followed 4 guiding principles: mobile first, simple design, easy access, and modular & flexible.
For a pitch (and in 3 days!), we designed and developed a stand-alone voice-recognition app to play off the big campaign line "There's a Mac for that."
We helped KitchenAid launch their true first integrated campaign. We updated Kitchenaid.com to give it a new, modern look and feel that fell in line with the rebranding. Among the site's goals was to fold in the e-commerce site (at the time a separate business) so the experience seemed seamless between the brand site and the shopping portion.
We created a responsive and adaptive site template that can be leveraged for Whirlpool's mass brands.
Working with a small agency, I helped design (visual and UX) a demo template to be used for selling their backend platform. A fun exercise in branding a fictional insurance company, too.
Whoa Doggie is a pooch-loving, dog-walking service in Chicago that needed an identity and website.
A rehaul of Miami Tourism's opt-in and email CRM program, including a rethink of their strategy and content.
“Your knobby knees. Your freckled forearms. The path between the nape of your neck and the small of your back. There are parts of you that you didn’t even know could be beautiful. There are parts of you, other than just your face, that deserve to be illuminated.
With Jergens, every part that makes you whole, matters. From the tip of your shoulder to the top of your shin, from your high arches to your small hands, Jergens largely celebrates every surface. Because when you’re beautiful from head to toe, it’s amazing what people will notice about you.
When your entire body beams with Jergens, you’re every bit a beauty.”
We gave Jergens.com a whole new refresh, with a new look and feel to go along with the new campaign, and removed the dated "above the fold" design. A UX Designer and I worked closely together to ensure a friendly and modernized experience.
We wanted to create an unexpected online experience that captures the simple, universal truth that when women pull their hair back in resignation to frizz (the "fuck-it" ponytail), they pull themselves back.
We knew that the key to reestablishing the brand's emotional connection with the "frizz-challenged" was to find a way to empower her to step out and conquer each day with confidence. To Never Pull Back.
Catalog and email concepts and designs for Citi's ThankYou Rewards program.
Wasn't really feeling the holiday spirit in 2015, so I did a little series.
iPhone til i diePhone