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Highways 101

Highways 101

 

My boss's boss's boss challenged the XD department to do one of those wiki exercises where you choose a random article, color palette and font, and make some sort of presentation out of the results. The article i got was List of Highways Numbered 13.

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So I decided to make a little more fun. I figured there's gotta be someone out there who really wants some weird trivia about interstates.

 
 
 
 

A super fun exercise in branding, UX, and making lemonade out of lemons

I created an identity for a fictional informational project about highways ... for the information super-highway. 

 

A Coupla' highlights

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We were timeboxed at an hour for design. I spent a couple extra prototyping.

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There was no easy way to extract the routes, so I had to flex my cartography skills.

 

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