My boss's boss's boss challenged the XD department to do one of those wiki exercises where you choose a random article, color palette and font, and make some sort of presentation out of the results. The article i got was List of Highways Numbered 13.
So I decided to make a little more fun. I figured there's gotta be someone out there who really wants some weird trivia about interstates.
A super fun exercise in branding, UX, and making lemonade out of lemons
I created an identity for a fictional informational project about highways ... for the information super-highway.
A Coupla' highlights
We were timeboxed at an hour for design. I spent a couple extra prototyping.
There was no easy way to extract the routes, so I had to flex my cartography skills.