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Wiz Bang

Wiz Bang

 

The Ask

Create a new tool to communicate Critical Mass's process, support each discipline's tools, and reflect the people, personalities and culture behind the agency.

 
 
 
 

The Strategy
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Rethink how we share and consume great work in the context of our processes.
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My role included concepting the new tool and creating high-fidelity wires, designing several of the detail pages and their translations to mobile, and prototyping the designs in Invision. 

 

Our Goals

๐Ÿ›
Highlight the building blocks of the very greatest work

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ
Articulate the contributions of each discipline

๐Ÿ–ผ
Communicate the Big Picture of the 4 phases: ITMP