Wiz Bang
Wiz Bang
The Ask
Create a new tool to communicate Critical Mass's process, support each discipline's tools, and reflect the people, personalities and culture behind the agency.
The Strategy
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Rethink how we share and consume great work in the context of our processes.
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My role included concepting the new tool and creating high-fidelity wires, designing several of the detail pages and their translations to mobile, and prototyping the designs in Invision.
Our Goals
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Highlight the building blocks of the very greatest work
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Articulate the contributions of each discipline
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Communicate the Big Picture of the 4 phases: ITMP