Create a new tool to communicate Critical Mass's process, support each discipline's tools, and reflect the people, personalities and culture behind the agency.
Rethink how we share and consume great work in the context of our processes.
My role included concepting the new tool and creating high-fidelity wires, designing several of the detail pages and their translations to mobile, and prototyping the designs in Invision.
Highlight the building blocks of the very greatest work
Articulate the contributions of each discipline
Communicate the Big Picture of the 4 phases: ITMP