Redesign the Citibank Global Rewards homepage.
Motivate browse behavior to help drive redemptions with curated rewards.
We designed to appeal to members’ reward aspirations by creating a globally-applicable home page experience that expresses the high quality and breadth of reward options available through Citi Global Rewards.
Our Guiding Principles
Optimize for mobile placing emphasis on performance and mobile UX best practices
Intuitive navigation and content logic with fewer steps to access high value tasks
A universal navigation framework with the flexibility to address regional requirements