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Citi Rewards

Citi Rewards

 

The Ask

Redesign the Citibank Global Rewards homepage.

 
 
 
 

The Strategy
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Motivate browse behavior to help drive redemptions with curated rewards.

We designed to appeal to membersโ€™ reward aspirations by creating a globally-applicable home page experience that expresses the high quality and breadth of reward options available through Citi Global Rewards. 
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Our Guiding Principles

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Optimize for mobile placing emphasis on performance and mobile UX best practices

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Intuitive navigation and content logic with fewer steps to access high value tasks

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A universal navigation framework with the flexibility to address regional requirements